Here’s the short answer: We handle millions of streaming hours everyday, this is business as usual.
Here’s the technical answer:
This is not much different from other launches, be it titles or technology features. We continuously release new shows and movies on Netflix, we have a lot of experience doing that. We use the Amazon Web Services (AWS) cloud to deliver our user interface and content delivery networks for the video. Both are designed to scale and deliver a great experience. We will have a room full of people to monitor and ensure that the show is available and streaming, we do that for every big show as well as any upgrade to our service such as technology feature releases.